Promotional Strategies: Advertising with Promotional Items
If you are considering using promotional items in your next marketing campaign but are still feeling hesitant, carefully read through the rest of this informative article which will surely help you make up your mind.
Research proves that promotional gift items work. Several market researches have been conducted to track the response to promotional strategies. The results prove people who received promotional gifts and printed items:
• Were able to remember the name of the brand or the organisation that gifted them with promotional items, as compared to those that just handed them promotional product literature.
• Were a lot more likely to report positive feelings about organisations that had gifted them promotional items, as compared to those that had sent them a direct mail minus a gift.
• Felt more inclined to respond positively to a call from a company that had gifted them with a promotional item than those that didn't.
• Used the promotional item that they were given every day (20% of those surveyed), once or more than once a week (25%), at least once a month (10%). 5% of those surveyed were actually using promotional items when they were questioned.
An attractive promotional gift coupled with a persuasive marketing or advertising message is the single most effective form of advertising.
Carefully chosen promotional items are among the cheapest and also the most effective ways of promoting your products when you consider advertising impressions. When you publish a print advertisement in a local daily or weekly, it may be seen by thousands of people. But it is seldom seen for more than a few seconds, which is barely long enough to inspire recall.
As compared to this, promotional items are used on a daily basis and this inspires a feeling of familiarity with the brand.
MORE PROMOTIONAL TIPS
Building A Great Brand Through Promotional Products >>
Guide to Trade Show Promotional Items >>
Standing Out From The Crowd >>